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San Francisco Based & Focused

500+ Brands Grown

Data-Driven Strategies

Real Engagement, Real Results

5-Star Client Retention

Paid Social Media Services Built for Performance

Social Media Advertising

Targeted paid campaigns across leading social platforms designed to increase visibility, engagement, and qualified leads. Every campaign is optimized to reach the right audience with the right message.

Facebook & Instagram Ads

Strategic campaigns across Facebook and Instagram built to connect with your ideal customers. From audience targeting to creative testing, we continuously optimize campaigns for stronger engagement and conversions.

LinkedIn Advertising

B2B-focused advertising designed to reach decision-makers and high-value prospects. We build targeted campaigns around audience segments, messaging, and lead generation goals.

Social Media Retargeting

Reconnect with people who have already interacted with your brand. Retargeting campaigns keep your business top of mind and encourage previous visitors and engaged users to take the next step.

Audience & Campaign Optimization

We continuously analyze audience performance, ad engagement, and conversion data to refine targeting and improve campaign efficiency. Our goal is to reduce wasted spend while maximizing results.

Paid Social Strategy

A complete paid social strategy covering audience research, campaign structure, ad creatives, messaging, retargeting, and ongoing optimization — all built around your business goals and designed to turn social traffic into measurable results.

Why Brands Choose Our Paid Social Media Expertise

A strong paid social media service does more than generate clicks. It builds targeted campaigns, reaches the right audience, and turns social ad spend into measurable business results.

10x+

Combined ROAS

60%

CPL Reduction Achieved

150%

Lead Growth

30%

Conversion Rate

Our Paid Social Media Execution Framework

Effective paid social media services require more than launching ads and spending budget. Our process creates clarity, improves campaign performance, and scales results consistently.

01

Discovery & Goal Mapping

We dig into your business, target audience, current campaigns, and competitors. Then we establish clear goals tied to revenue, leads, and growth — not just impressions or clicks.

02

Strategy & Campaign Planning

We build paid social campaigns around audience intent, customer segments, and funnel stages. Every decision is guided by data, campaign objectives, and expected outcomes.

03

Campaign Launch & Optimization

Transparent reporting provides clear insights into campaign performance and opportunities for improvement. Winning campaigns are strategically scaled to drive sustainable, long-term growth.

04

Reporting & Scaling

Transparent reporting focused on insights you can act on. Winning campaigns get scaled strategically for long-term growth.

Butterfly

Claim Your Free 30-Minute Paid Ads Strategy Session

No guesswork. No wasted spend. Just a focused conversation about your paid ads services to identify what’s working, what isn’t, and where you can scale faster.

Testimonials

- Dave, Glo Electric

"We went from 0 clients when we launched to over $40,000 in sales our first month! Not only were they crucial at our launch, they continued to work with us as we have expanded and hit $500,000 in sales in our first quarter!"

- Dave, Glo Electric

- Rachel, Integrative Health Professional

"We hired GLA to help us launch our new course. Their campaigns brought in over 500 new webinar registrations and we only spent $1,000 on our ad budget."

- Rachel, Integrative Health Professional

- Meredith, Non-Profit

"Their campaigns have increased awareness, our social media engagement went up 40% and our donations have increased significantly"

- Meredith, Non-Profit

Built on Performance. Backed by Experience.

Our paid social media specialists bring deep experience scaling campaigns across competitive industries. Every strategy is built around your business goals, with a focus on reaching the right audiences and generating measurable growth.

We’ve helped businesses turn paid social into a consistent source of leads and revenue through data-driven campaigns built to improve over time. From audience research and creative testing to ongoing optimization, every element is designed for stronger performance.

We create tailored paid social strategies that align with your goals, audience, and market position. Every campaign is continuously refined to improve efficiency, maximize results, and make your advertising budget work harder.

Meet Our Leaders

Joanne Hernon

Joanne Hernon

Joanne is an accomplished marketing and sales leader with over seventeen years of experience driving growth for brands of every scale. Her strategic approach blends creativity, analytics, and growth engineering to help clients surpass goals. Joanne leads a dynamic, collaborative team united by a single mission — client success.

Ashley Hardacre

Ashley Hardacre

Director of Social Media
Ashley is a creative trendsetter and results-driven strategist. She oversees GLA’s social media ecosystem, ensuring continuous growth, engagement, and innovation across all client accounts. Her focus on data, audience insight, and storytelling helps brands stay ahead of the curve while building meaningful online communities.

Turn Ad Spend into Scalable Growth

Your business needs more than basic campaign management. As a performance marketing agency in San Francisco, we build structured strategies that unlock real growth — and create a clear path to consistent, measurable results.

Frequently Asked Questions

How do paid ads services help scale revenue for growing businesses?

Paid campaigns target high-intent audiences and drive conversions efficiently. With continuous testing, businesses scale by lifting cost efficiency, improving lead quality, and getting more out of every ad dollar.

Budgets shift based on platform performance, audience behavior, and campaign goals. High performers get more investment. Underperformers get adjusted or cut. The goal is efficient spend, not equal spend.

Through A/B testing, audience refinement, and performance analysis. The longer a campaign runs with proper optimization, the more efficient it gets — that’s how mature accounts outperform new ones at the same spend level.

A huge one. Strong visuals, clear messaging, and relevant offers drive engagement and conversion. Ongoing creative testing keeps performance from decaying — especially on Meta, where ad fatigue is real.

Paid campaigns can generate traffic and leads within days of launch. Consistent results take time. Meta is faster than Google for early signal — Google Ads typically needs 90 days to stabilize, with real momentum at six months.

Strong targeting, compelling creative, and consistent performance tracking. Continuous testing and data analysis are what refine campaigns over time — without them, every competitor with a bigger budget will outpace you.

Through search behavior, demographics, interests, and past interactions. The goal is to reach users more likely to convert — which improves lead quality and reduces wasted spend.

Through conversions, cost per lead, click-through rates, and return on ad spend. Reports focus on what’s actionable — not just what’s interesting.

Strategic campaign planning, precise audience targeting, ongoing optimization, and transparent reporting. The focus is measurable results and cost efficiency — not vanity metrics.

Targeting accuracy, ad quality, landing page experience, and continuous optimization. Campaigns that combine all four consistently generate stronger results — miss any one and performance suffers.

Book Your Free Growth Strategy Session