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The Basics Of Crawling And Indexing

2018-07-09

If you have spent any time with SEO, you have likely heard about Google crawling and indexing before. Crawling and indexing are two common terms with SEO and search engines in general. If you are unsure of what they do or mean, you might have trouble figuring out how they affect you. Understanding these terms is part of building a better website design and SEO strategy. You can begin to attract an audience because Google likes you more – all by taking advantage of the crawling and indexing. Using these to your advantage, by having a better layout and strategy, is key to online success. This is possible and it is within your reach. There is not a lot to understand here, thankfully, so you can get started quickly.

Crawling

Crawling is Google going through your page, link by link, to see all of the information on it. It will look at content, meta text, coding, security, design – everything. Google crawlers look through every part of a website. When you have a website up and designed, you can expect the crawlers to make their way to it, assuming they can find it. You want the crawlers to like what they find on your site. They are the ones that determine a site’s ranking. They look at content quality, they look for spam, and they look at the connected links.

If the crawlers find anything that seems wrong, or that they do not like, they are not going to pass you over the indexing. You want to make sure the crawlers find high-quality, original content on every page and you want to make sure the connected links are of equally high quality. Avoid spamming content, duplicate content, and other low-quality and low-effort methods of filling your website. You want to have good code and a good layout, too. The crawlers should be able to access every page easily through links, without having to go that deep to find anything. Crawlers view pages favorably when they can navigate without any trouble.

Indexing

Indexing is putting your website into the search engine. If the crawlers like what they see, you get indexed and people who search can find you. All of your effort and investment with your SEO pays off at this stage. Passing by the crawlers, the indexing will determine where you stand on search results. If you do not get to this stage, you have to look at what the crawlers are looking at. If there is a problem with your content, or if you do not have high-quality backlinks, you are not going to do well. Even if you have good content, you may not get indexed. Popularity and traffic matter. If you get none, the crawlers are not going to find you and you are not going to get indexed.

Focus On Quality

Getting through the crawlers to the indexing requires a good website. You want to focus on quality, with SEO and marketing tactics that bring in the traffic. If you can bring people to you, and if you have a good website, the crawlers are going to take notice of you. You will be able to succeed online and get a placement on search engines. Every part of your website, marketing strategy, backlinks, and brand should have a focus on quality. Crawlers prefer that and so does your audience.

Google crawling and indexing are the process of understanding and placing your site on search engines. Crawlers will look through your site to determine relevance and quality, and the indexing will determine where on search results you place. A focus on quality and marketing can help you to place high.

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Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.