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Sell More by Understanding Your Customer’s Journey

Customers don’t act randomly. They go about making purchases in a specific way.  Marketers call this the “customer’s journey.”  Indeed, academic studies have proposed that customers take a series of steps when they buy goods and services. We also know that the buying cycle is taking more time. By understanding your customer’s journey and how …

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5 Social Media Marketing Habits for 2018

Just about every business uses social media in some form. It’s not only where their audiences are, but also the place those audiences expect businesses to be. The expectation of businesses to have a social media presence, however, can bring with it some challenges. For many social media marketers,

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