Marketing Strategy

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Marketing Is More Than SEO And Pretty Images

Anyone who owns a business typically understands how important marketing is. SEO and visual content are a vital part of your marketing strategy. They are also like peanut butter and jelly. They can stand alone but something is always missing. A great marketing strategy includes both SEO and visual content. However, it takes more than …

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Content Marketing Trends

Critical Content Marketing Trends In 2018

As long as marketing has been around, so has content marketing. People were content marketing, even before they named it so. The name and the approach have changed dramatically over recent years while it has become more effective. The evolution of the digital marketplace has forced a shift to a more intelligent content marketing strategy.

Call to action

Writing An Awesome Call-To-Action People Must Click

A call-to-action is an absolute necessity on any piece of marketing material, digital or in print. Making it irresistible is key. People must have a reason to say yes. In today’s digital economy it is far too easy for people to abandon carts without paying and forgo that newsletter you put so much time into. …

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Five Ways to Give Your Marketing a Competitive Edge

Unless you’re lucky, you’re more than likely marketing your business alongside numerous competitors. And even if you have few competitors, the pace of change in business is such that you may soon face increasing competition. So to succeed in marketing, you must give your marketing a competitive edge. The following five ways can set you …

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What You Need to Know About Marketing Trends in 2018

As 2018 gets into full swing, the breakneck pace of change in the world of marketing continues. While it can be a little overwhelming to try to keep track of everything, it is worthwhile to pause occasionally and take a close look at the major trends that appear.  And the beginning of the year is …

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5 Fabulous Foolproof Ways to Turbocharge Your Business Blogging Creativity

Do you often find yourself at a loss for business blogging ideas? Do you struggle to discover topics to write about that your target customers will find engaging? Instead of rehashing the same tired topics, optimize your blog posts while creating content targeted to your customer base. Incorporate the following writing hacks into your business …

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