Anyone who owns a business typically understands how important marketing is. SEO and visual content are a vital part of your marketing strategy. They are also like peanut butter and jelly. They can stand alone but something is always missing. A great marketing strategy includes both SEO and visual content. However, it takes more than just the two of these to be Read more
A call-to-action is an absolute necessity on any piece of marketing material, digital or in print. Making it irresistible is key. People must have a reason to say yes. In today’s digital economy it is far too easy for people to abandon carts without paying and forgo that newsletter you put so much time into. Herding cats on horseback Read more
Unless you’re lucky, you’re more than likely marketing your business alongside numerous competitors. And even if you have few competitors, the pace of change in business is such that you may soon face increasing competition. So to succeed in marketing, you must give your marketing a competitive edge. The following five ways can set you on the right path. Read more
As 2018 gets into full swing, the breakneck pace of change in the world of marketing continues. While it can be a little overwhelming to try to keep track of everything, it is worthwhile to pause occasionally and take a close look at the major trends that appear. And the beginning of the year is the perfect time to do so. Identifying these trends and doing what you can to take advantage of them is a vital part of successful marketing for your business. Read more
Do you often find yourself at a loss for business blogging ideas? Do you struggle to discover topics to write about that your target customers will find engaging? Instead of rehashing the same tired topics, optimize your blog posts while creating content targeted to your customer base. Incorporate the following writing hacks into your business blogging strategy, and you just might be surprised at how quickly your inbound marketing funnel begins to fill. Read more
Just about every business uses social media in some form. It’s not only where their audiences are, but also the place those audiences expect businesses to be.
The expectation of businesses to have a social media presence, however, can bring with it some challenges. For many social media marketers, Read more