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10 Tips for TikTok Marketing in 2021

One of the most popular social media apps that younger audiences love today is TikTok, and that popularity continues. Since its launch in 2016, TikTok has developed into a platform attracting millions of users, including teens and adults. Unlike other social media outlets, TikTok is beneficial for attracting customers exclusively through engaging video content. If …

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Sell More by Understanding Your Customer’s Journey

Customers don’t act randomly. They go about making purchases in a specific way.  Marketers call this the “customer’s journey.”  Indeed, academic studies have proposed that customers take a series of steps when they buy goods and services. We also know that the buying cycle is taking more time. By understanding your customer’s journey and how …

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