Pros And Cons
The Pros and Cons of Using Broad Search, Phrase Search and Exact Search

Using the different search types will obviously lead to different results. The search you use will depend largely on your business, your industry and your goals. Many site owners are very successful using a combination of all three searches and running multiple campaigns. The thing is that you need to be familiar with each search type and the results they yield so that you can focus your strategy. A trial and error approach is not the correct approach when it comes to SEO or Google Adwords. Holding your breath and hoping for the best can cost you Read more

Google AdWords
A/B Testing is a must for Google AdWords to Perform

Google AdWords is a fantastic medium for your business advertising. It is a pay-per-click system where businesses bid on keywords. Their ads will appear in the search results of those given keywords for the massive Google audience to consider. Google AdWords pay-per-click advertising and the massive internet audience exposure can be fantastic for business visibility, Read more

Google AdWords
How Google AdWords Drives Leads To Your Business

Google Adwords is a fantastic medium to grow your online presence and increase brand awareness. Google is the search engine giant that fuels the internet. So, it only stands to reason that using their services puts your business front and center. Over ninety-seven percent of Google’s massive revenue stream comes from Adwords customers. Read more