Pros And Cons
The Pros and Cons of Using Broad Search, Phrase Search and Exact Search

Using the different search types will obviously lead to different results. The search you use will depend largely on your business, your industry and your goals. Many site owners are very successful using a combination of all three searches and running multiple campaigns. The thing is that you need to be familiar with each search type and the results they yield so that you can focus your strategy. A trial and error approach is not the correct approach when it comes to SEO or Google Adwords. Holding your breath and hoping for the best can cost you Read more