Content Marketing

result focused content marketing

How to Set SMART Goals for Your Content Marketing Strategy

Your marketing goals should be the foundation of every decision that you make.  Using SMART goals for your content marketing will ensusre your success. However, goal-setting can be a challenging task. If you’re not properly thinking through what you’d like to accomplish, you may find that you’re struggling to move forward. Without the right goals …

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Content marketing strategies

4 Simple Strategies to Extend Your Content’s Lifespan

If you’ve ever spent an extended amount of time creating content, you’ll know how disheartening it can be to watch a 20-hour project get 20 minutes of attention on Twitter. While all your content can’t be evergreen content, it’s important to understand that evergreen content isn’t the only way to keep your old social media …

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Secret Weapon in Marketing

Your Secret Weapon in Marketing – Blogging

Did you know that 78% of CMOs think content is the future of marketing? Modern marketing techniques are moving away from outbound marketing techniques such as emails and advertising, and there are good reasons for that.  According to Demand Metric, “Per dollar spent, content marketing

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