content marketing strategy

Sell More by Understanding Your Customer’s Journey

Customers don’t act randomly. They go about making purchases in a specific way.  Marketers call this the “customer’s journey.”  Indeed, academic studies have proposed that customers take a series of steps when they buy goods and services. We also know that the buying cycle is taking more time. By understanding your customer’s journey and how …

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Become a Recognized Expert in Your Industry with the Power of Education-Based Marketing

Traditional marketing tactics, such as direct mailers, newspaper advertising, and TV commercials are not as effective as they once were. Today, if you want to attract clients, as opposed to chasing them, you must become an expert in your industry. You must be the person that people seek out for information and answers. Without it, …

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10 Signs You Might Need to Build a New Website

The web is continually evolving, making it easy to spot an outdated website design. Both user experience and user interface design are continuously upgraded to deal with new technology. However, you don’t need to build new websites everytime technology changes constantly.  Usually smaller improvement can handle every changes technology and modern design trends.

Your Secret Weapon in Marketing – Blogging

Did you know that 78% of CMOs think content is the future of marketing? Modern marketing techniques are moving away from outbound marketing techniques such as emails and advertising, and there are good reasons for that.  According to Demand Metric, “Per dollar spent, content marketing

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