Customers don’t act randomly. They go about making purchases in a specific way. Marketers call this the “customer’s journey.” Indeed, academic studies have proposed that customers take a series of steps when they buy goods and services. We also know that the buying cycle is taking more time. By understanding your customer’s journey and how …
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Unless you’re lucky, you’re more than likely marketing your business alongside numerous competitors. And even if you have few competitors, the pace of change in business is such that you may soon face increasing competition. So to succeed in marketing, you must give your marketing a competitive edge. The following five ways can set you …
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Traditional marketing tactics, such as direct mailers, newspaper advertising, and TV commercials are not as effective as they once were. Today, if you want to attract clients, as opposed to chasing them, you must become an expert in your industry. You must be the person that people seek out for information and answers. Without it, …
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The web is continually evolving, making it easy to spot an outdated website design. Both user experience and user interface design are continuously upgraded to deal with new technology. However, you don’t need to build new websites everytime technology changes constantly. Usually smaller improvement can handle every changes technology and modern design trends.
Delivering Killer Webinars ReadyTalk surveyed of their customers found that between 20% to 40% percent of webinar attendees turned into qualified leads so when you have their attention, giving a compelling presentation is imperative.
Did you know that 78% of CMOs think content is the future of marketing? Modern marketing techniques are moving away from outbound marketing techniques such as emails and advertising, and there are good reasons for that. According to Demand Metric, “Per dollar spent, content marketing
