content marketing campaigns

Content Marketing Trends

Critical Content Marketing Trends In 2018

As long as marketing has been around, so has content marketing. People were content marketing, even before they named it so. The name and the approach have changed dramatically over recent years while it has become more effective. The evolution of the digital marketplace has forced a shift to a more intelligent content marketing strategy.

Captivating Content Marketing

Creating Captivating Content: What’s In It For You?

In the pursuit of promoting brands, reaching readers, or growing customer bases, understanding one’s audience is of critical importance.  To do this, you need to create captivating content.  However, how you connect with that audience, via your created content is equal to, if not, more important.  Applying that knowledge of what your

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