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Content Marketing Trends

Critical Content Marketing Trends In 2018

As long as marketing has been around, so has content marketing. People were content marketing, even before they named it so. The name and the approach have changed dramatically over recent years while it has become more effective. The evolution of the digital marketplace has forced a shift to a more intelligent content marketing strategy.

digital marketing

Five Ways to Give Your Marketing a Competitive Edge

Unless you’re lucky, you’re more than likely marketing your business alongside numerous competitors. And even if you have few competitors, the pace of change in business is such that you may soon face increasing competition. So to succeed in marketing, you must give your marketing a competitive edge. The following five ways can set you …

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email marketing

Email Marketing: Three Reasons You Should Send Newsletters

Getting the balance right in digital marketing is vital. However, it’s not always easy to do that, and there is a fine line between encouraging sales from existing customers or turning them off in such a way that they never buy again. The subject of this piece focuses on email marketing newsletters and the reasons …

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