As a business owner, YOUR website is your baby. It is the digital storefront that all of your online visitors will see. Keeping it up-to-date and fresh is not an option, it is a requirement. And, if you are the one keeping it so fresh and so clean, you understand how time consuming this can be. If you aren’t careful, you can easily get tangled up trying to keep up with all of the coding standards. Not to mention, keeping up with all of the different security protocols to follow, coding trends, and so much more.
Why is this a problem? Because you aren’t focusing on what matters the most. As an owner, your job is to manage many different aspects of your business. If you focus on one area too much, you’ll end up letting something else slip through the cracks. So, have you mistaken been caught in a web that you never saw coming?
Getting Too Tangled Up With Coding Standards
Coding standards are constantly changing, and if you’ve been handling most of the web design/coding on your own, you can get tangled up pretty quickly. And once you are tangled up, you spend more time trying to get everything back up to spec. Consider for just a moment that HTML, the most basic part of web coding, has already gone through eight major changes; they are:
- HTML 1.0 (1991)
- HTML 2.0 (1994)
- HTML 3.0 (1996)
- HTML 3.2 (1997)
- HTML 4.01 (1998)
- XHTML 1.0 (2000)
- HTML 5.0 (2008)
- HTML 5.2 (2017)
Sure, you may be a great programmer, but if you are running a business, shouldn’t you be more focused on running the business? The website is only one part of the whole pie. And yes, the best websites do stay up-to-date with the newest coding standards in order to maintain security, search engine optimization, and other significant factors. But again, are you losing sight of the bigger picture?
Losing Sight Of The Bigger Picture
As a business owner, you need to be focused on other aspects of your business such as product inventory, sales, and conversions (both online and in-store), employees, payroll, marketing (online, radio, television, etc.) … website building and maintenance should not be YOUR primary focus. If it is, you are most likely leaving a lot of money/profits on the table.
One of the biggest problems is learning to let someone else handle this part of your business, because well, it is YOUR business. You feel that no one is going to put as much into it as you will, but are you the most effective for this task and is this the best use of your time? Those are the two questions you must ask yourself (and be honest too).
Question 1: Am I the most effective person for this task?
Question 2: Is this the best use of my time?
Outsourcing Your Website To An Agency
Almost every client that we’ve dealt with has eventually come to the realization that they are wasting a lot of time trying to keep up with all the web coding changes/web design changes. In fact, once they finally offload all of their web design needs to us, they find out that they are more efficient in other areas of their business that they once weren’t.
Why? Because now they are able to focus on what really matters. They are able to focus on managing a company rather than keeping their website up-to-date. While maintaining a website is definitely a priority, it should not be YOUR priority. Instead, it should be our priority, and it will be when you decide to trust us with your business website design.
We keep up with all of the new coding standards, making sure that your website is secure, up-to-date, and fully optimized. Not to mention, we also have extensive experience in marketing, content creation, newsletters, press releases, and so much more. So, instead of getting tangled up in a big web of unnecessary work, let us help untangle you today.