An interesting magazine article about a fashion designer has you searching the web for her designs. That review you read on a blog prompts you to buy the book. And then there’s that YouTube influencer who demoed that amazing new tech product – you have to have it.
Publicity isn’t just for celebrities, it’s how businesses and business owners establish street cred. An interview in a popular magazine tells the world you’re interesting and trustworthy. Everyone likes to follow the trends set by influencers on social media.