Lead generation and nurturing prospects is vital to the success of your website. These are the fundamental elements that make the process of conversion possible for online companies. Without them, there is no revenue. That being said, there is a lot that goes into generating leads and nurturing prospects into convertible traffic. It is crucial to educate yourself on the process of lead generation and nurturing. You’ll also need people in your corner to help you when you get stuck. Whether you are brand new or you’ve been in the game for a while, it is easy to become overwhelmed. You must prepare for this ahead of time. Your audience is the most valuable part of your business and there is no room for error. There is much more to generating revenue than just putting up a website and driving traffic. That traffic must be targeted, nurtured and finessed all the way through the conversion process. There are many avenues and components to make the process more profitable. If you know what they are and how to apply them, your online business will be profitable. Nurturing your prospects is about feeding them their favorite dessert all the time. The key is convincing them to eat their vegetables, too.

Lead Generation And Nurturing

Drip Campaigns


Drip Campaigns

Drip campaigns involve sending a set of prewritten messages or ads over a span of time. Drip campaigns often take the form of email but can certainly be used in other mediums. Drip marketing typically follows a pre-determined span of time and course of delivery. It is also delivered in a status that is applicable to the recipient’s behavior to ensure delivery. Drip campaigns are often successful in cultivating new clients from information gathering visitors. These campaigns are all about giving your visitors the exact information they need. However, you’re ensuring they get it just when they need to see it. The key to a successful drip campaign is defining the right triggers and user segments. Lists can be segmented based on purchase history, demographics and even past behaviors. Using a drip campaign is a great way to nurture your targeted audience. Recent studies show drip campaigns produce fifty percent more sales-ready prospects. Drip campaigns are a legitimate and widely accepted way of hand-holding prospects throughout the entire purchase journey. They can be used for various applications, including onboarding. They are great for welcoming and re-engaging. They are an effective way to re-engage clients who have abandoned a shopping cart on your site. It’s also a fantastic way to get visitors more familiar

Marketing Funnel


Marketing Funnel

A marketing funnel is a theoretical graphic. It outlines the set of steps a visitor must take to complete a call to action or conversion. Its called a funnel because its larger on top and not every visitor converts or completes the call to action. The marketing funnel does not take into account every action taken by a visitor. It only accounts for those that are relevant to the conversion process. Your marketing campaign first generates awareness, then interest, before evaluation, commitment and sale. The preceding are the typical sections of a marketing funnel with the marketing campaign being at the top. Funnels help you capture the way visitors move and navigate through your website. Once a site owner has clearly defined goals, they can create different marketing funnels to help them reach those goals. It can also help site owners determine what percentage of visitors are purchasing versus shopping and browsing. Site owners use marketing funnels isolate key triggers within their target market and help them reach conversion goals. Finding a drop off in your marketing funnel and correcting it increases the conversion
rate. Its really a simple way to analyze site metrics with regard to user action and pinpoint changes in behavior.

Content Creation


Content Creation

Content creation is the idea of contributing information via any type of media source. The source may be text, graphics, video or static images. Content creation is key to a successful website. Users come to the internet to find information. They are constantly looking for fresh new information that is somehow valuable to them. Content is what helps bring visitors to your site and generate revenue, so it directly impacts your bottom line. This is why people often say that content is key. Without content, there is no website. The trick to successful content creation is to generate ideas relevant and valuable to your target market. Chances are that your ideal buyer persona prefers a mixture of well-written and visual content, as do we all. Content needs to be planned, created, organized and analyzed to perform correctly on your website. This is where you get the most bang for your buck, so to say. Top tier content always attracts audiences and the right strategy will help you attract targeted traffic. Even the content on your site should have clearly defined goals centered around the prospects call to action journey. High quality content created specifically for each stage of the conversion process ensures a higher conversion rate.

Sales Process


Sales Process

The sales process is a theoretical set of replicable steps taken by a sales team. These steps move a prospect through the buyer’s journey. Creating and building a sales process gives your sales team a specific set of steps to follow. It also helps create unity for your brand in the eyes of consumers. For instance, the sales process is very similar at most automobile lots when people go to purchase a vehicle. It should be the same for your brand. Most consumers who make a purchase, or complete the conversion process, should theoretically have the same great experience. Textbook sales outlines even steps in the sales process. They are prospecting, preparation and approach followed by presentation, handling objections, closing and follow-up. Each business needs a sales process, whether they use the textbook process or create their own. However, many business and site owners find it beneficial to
create a customized sales process. They base their process on their business model and target persona. Besides, you can’t consistently move prospects through the sales funnel without an organized process of doing so. Your sales process is vital to your business and it reflects your brand. It also gives consumers a good idea of how you view them, so this step should be handled with care.

Sales Funnel


Sales Funnel

A sales funnel is much like a marketing funnel with different categories and the final stage being a purchase. It is often referred to as a revenue model. Each stage may have a different name depending on the model you are using. Some sales funnels are comprised of four categories while others have six. They can be as simple or as complicated as you are comfortable with. The main objective with a sales funnel is having clearly defined goals for each stage of the process. The allows you to guide visitors along the funnel until they reach the conversion process at the end. Once you decide which model of sales funnel you will use for your website, you must learn it. It is vital to familiarize yourself completely with each and every stage. This is the only way to move visitors through it successfully. Once you are educated on every stage in your sales funnel model, you must set clearly defined goals. Only then, can you create awesome content. Your content should be specific to each stage and help move visitors through the funnel. The closer you get to the bottom of the funnel, the better quality your targeted content needs to be. This is because the bottom of the funnel represents conversion.

A/B Testing


A/B Testing

A/B Testing is often just referred to as split testing. It is basically comparing two versions of digital marketing to see which one performs better. It is used on web pages, graphic ads, sales funnels, context and even email marketing. It’s a productive and highly regarded way to see what types of marketing benefit site owners over others. Well planned split testing can give you huge advantages by narrowing down high performing elements in your marketing strategy. It also helps eliminate those that perform poorly, saving both time and money. Many of the most successful marketers use split testing to narrow down the most effective elements in several marketing campaigns. Then they combine these elements to create one massively productive return on investment. It does require a process of elimination, delegating one variable as the baseline control while manipulating the other. However, it is an easy way to avoid spending thousands on costly marketing applications. Split testing is a simple way to yield better marketing results. Gathering data and running these types of controlled tests can show you exactly what’s working in your marketing strategy. It also shows what consumers want to see more of, directly impacting your bottom line. It is an organized and proficient process of elimination that increases revenues exponentially when performed correctly.

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