Potential buyers will view up to 30 pieces of content before engaging with a company. Blog posts, video, infographics, email; every piece is a touchstone that helps them learn more about your company, builds your reputation, and helps position you as a thought leader in your industry.
Content is also excellent search engine spider bait. Google and other search engines love to promote fresh content. A new blog post every month tells both search engines and potential customers that you’re open for business.