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Your Secret Weapon in Marketing – Blogging

2017-11-27

Did you know that 78% of CMOs think content is the future of marketing?

Modern marketing techniques are moving away from outbound marketing techniques such as emails and advertising, and there are good reasons for that.  According to Demand Metric, “Per dollar spent, content marketing generates approximately three times as many leads as traditional marketing.”

So you might be saying to yourself, “I can spend less and get more?  What’s the hitch?”  Well, you need to create a lot of captivating content regularly and consistently.

64% of B2B marketers say their biggest challenge is producing enough content.  So how can you create enough content that is interesting enough to drive leads to your business?

Blogging is Free!

Blogging is an important component of most content marketing strategies and it’s free.  Companies with an active blog report 97% more leads according to Hubspot.  That’s an encouraging statistic.

Whether you are B2B or B2C, you can create interesting blogs based on your experience in your industry.  You can also create mini daily vlogs with your phone.  Blogs can be casual and light or in-depth.  There’s a lot of freedom with writing blogs.  You can use humor or even try to shock your readers.  Some people like to have highly designed blogs, but that’s not necessary either.

Many websites allow for easy blogging such as WordPress so you may not need to go to your webmaster every time you want to blog.

Okay, so hopefully there is not so much pressure to have a perfect blog, and that it seems simple.  What makes people feel the pressure is that companies that blog 15+ times per month get five times more traffic than companies that don’t blog.  15 times!  Yikes.

One way to help with creating new content is to curate other content you find interesting.  You can research a topic for other facts and use those points or quotes in your blog as long as you give credit to the writer.

Some companies do a great job driving traffic with blogging only one blog per month.  These blogs are usually over 1,000 words and are chock full of details and facts.  You can quote other authors and experts and even ask them to post your blog on their social networks.  This is a great way to leverage their followers to drive traffic to you.

Whether you write fun short or long in-depth blogs, keeping yours fresh and updated will ALWAYS drive traffic to your website and show that you are a real expert in your field.  Customers need to trust you before they buy from you and sharing your knowledge is the best way to gain that trust!


Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.