Over 60% of marketers are using webinars as part of their content marketing programs. (Source: Content Marketing Institute)
Here are some other revealing facts about using webinars in your marketing programs:
- Webinars retain 40% of viewers’ attention, according to MakeSocialMediaSell.
- Between 20% and 40% of those who attend a webinar become qualified leads, says ReadyTalk. That’s an incredibly high ratio!
- Of the lead generation tactics available, webinars are the second most effective type of premium content for marketers. (Source: Ascend 2)
To make webinars effective, they should not be about promoting your business but rather providing your prospects with valuable information that could be useful and interesting.
Picking a topic can often be the first hurdle that seems daunting. I suggest searching social media for topics of interest to your target market. Or if your customers or prospects ask you similar questions, use this as a queue for a topic.
Once you’ve picked a topic, you’ll need to create a catchy title. Don’t be afraid to be creative, funny or different. Your webinar attendance will depend upon the ability to generate interest in the topic.
Only around half of the people who register for the webinar will attend but not to worry. Those attendees who didn’t show can receive the recorded webinar. Those recordings can be re-used for other marketing campaigns.
Creating Captivating Webinars
Technology can make it easier to implement your webinar while making them look good. Here are just a few of the tools I use which help to make the webinars look good and easy to implement.
Webinar Deck Design
First of all, you’ll need to create a dynamic and interesting looking deck. You can use the deck template within PowerPoint. I feel it’s well worth it to buy a deck that is beautifully designed and has all the animation elements built into it. While there are various companies to choose from; I use Envato. I find they have templates and designs to suit every type of product or service so customizing it to suit my needs is easy.
Webinar Delivery Technology
If you’d like to provide a live webinar, there are various products to use. They all have their pros and cons as well as variable pricing. Here is a list of just a few:
These are only a few of the products for hosting a webinar. Only about half of the people who register for your webinar will show up, but these products will automatically send the recorded webinar to those who didn’t. You can also use that recording on your website as a video or your resources page.
Automated Webinar Technology
Sometimes it makes sense create a webinar that’s pre-recorded rather than live and allow people to register and select a time that suits them best. Technologies such as Camtasia by TechSmith allow you to record a webinar or demo and convert it to a video.
Once you have your webinar recorded, it can be integrated into your website with WebinarIgnition. This product allows you to provide live webinars, as well as deliver automated webinars.