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Marketing Is More Than SEO And Pretty Images

2019-02-25

Anyone who owns a business typically understands how important marketing is. SEO and visual content are a vital part of your marketing strategy. They are also like peanut butter and jelly. They can stand alone but something is always missing. A great marketing strategy includes both SEO and visual content. However, it takes more than just the two of these to be effective. Performance is based on productivity, not vanity metrics. It doesn’t matter how many Likes your page gets if people don’t convert in the end. The entire concept of a marketing strategy is based on business goals. It’s about executing a plan to reach those goals. Formulating an effective marketing plan does take commitment but it is worth it in the end. Here are some other essential components of a great marketing plan.

 

Target Audience Or Persona

This is a big one. You must know exactly who you are targeting with your products or services. You won’t be able to hyper-personalize content that drives sales unless you know exactly who you are advertising to. You need to know everything about your target audience or ideal persona. Research their personality traits, geographic location, age, gender and even their hobbies. Another important element includes their social habits. You must be able to engage with your target audience on social media. That means you must know what platforms they frequent and when. This information allows you to build a marketing strategy that resonates with your audience.

 

Distinguishing Characteristics

You must know what characteristics make you better than your competition. Competition is stiff, and you must stand out to succeed. However, it’s about more than just getting attention. People aren’t going to turn over their hard-earned dollars just because you got their attention. They want to know they are getting the best they can afford. Why are your products or services different and what makes them unique? What is the ‘why’ behind your business? Shed some light on specific pain points and build your marketing plan around solving them. Take it a step further, even. Tell the audience why they should choose the solution you are offering and how it’s going to benefit them.

 

Engagement

Audience engagement takes things to a whole new level. It can help spread brand awareness and build trust. People do business with companies they trust. Take the time to answer emails and engage on your company’s social media page. This is part of your marketing strategy. The best ads will do absolutely no good if the audience doesn’t trust you. Find ways to include your audience in your marketing strategy. After all, they are your company’s most important asset. It is the best way to spread brand awareness, start relationships and build trust.

 

Focus On Quality

Whether you are posting pictures and infographics or writing on the company blog, quality is essential. Clients can see through the hype and they don’t want to be advertised at. Be honest and sincere and it will show. Consumers are demanding quality no more than ever. If your company doesn’t deliver, consumers will find one who does. Don’t stuff articles with keywords or post irrelevant content. It’s a waste of time and an insult to the audience. You must show your audience that you value them by delivering quality content every time. Ensure that your products or services are also in line with the quality of your content. This helps deliver a message of consistency.

Read more: Crucial Factors That Determine SEO Ranking


Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.