How to Increase Your Online Presence with Influencer Marketing
One of the most critical aspects of influencer marketing is about brand awareness. It is absolutely essential to any type of successful marketing campaign. People won’t covet your products and services if they don’t know that they exist, so brand awareness is crucial to a company’s bottom line. The best way to spread brand awareness is, no doubt, the world wide web. Since an online presence is also vital to a marketing campaign, it only stands to reason that you can increase your online presence with influencer marketing. There, however, tips and tricks to do this successfully. Here are a few simple, but fundamental, ways to increase your presence on the web with influencer marketing and get the most out of your campaign.
Use Familiar Influencers
If there are influencer marketers who love your brand, chances are they are talking about it with their social communities. Leveraging your campaigns with these influencers gives it a better chance of success because their audience is likely primed for your product or service. There is a greater chance they will receive it well and talk about it too.
If your brand is new and you can’t find any influencers talking about it, then leverage free products or services to get them doing so. You need to ensure they have a good experience and its okay to use more than one influencer for this technique. If you have an eatery, for instance, invite several influencers in for a free meal and tell them why. Ask them to post about their experience and do what you can to ensure it’s a great one.
Look for Long-Term Collaboration
Long-term collaboration is the best type of influencer marketing. Influencer marketing should involve people that are already familiar with your brand and love it for one reason or another. Using an influencer for just one campaign turns it into a marketing ploy which is the quickest way to shut down an audience. Long-term collaboration is the best way to keep your product or service front and center. You want your influencer to be more of a brand ambassador for your company. This way they can (and will) incorporate your brand’s message into every aspect of their online strategy. People and influencers who have a large following often utilize more than just one social media platform. Many of them have websites of their own. The more arrows you have pointing at your product or service, the larger your audience will grow.
Give Creative Freedom
It is okay to put some stipulations on your influencers, but for the most part, you want to give them creative freedom. Again, more arrows. Everyone has a gift. Some are better at blogging while others excel on Instagram. This makes your campaign and their endorsement more genuine. Consumers want a genuine and transparent message. They know that advertisers are smart, and they automatically have their guard up. However, when their favorite influencer posts something about your product or service that doesn’t seem to be out of the ordinary it carries more weight. For example, suppose you find an influencer for your product which has a large Facebook following. If they start blogging about a product or service suddenly out of the blue, it wouldn’t be ordinary. Their audience would assume they are selling something. Keep your campaigns genuine and give creative freedom for the best results.
Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.