Don’t Fall Prey To Keyword Exploitation
Once upon a time, you could write content and aimlessly sprinkle keywords throughout as many times as you could stuff them in. Keywords still play a valuable role in ranking factors and their importance is undisputed. However, they must be used intelligently to be a positive influencer on page rankings and when content is stuffed with keywords, it shows. The content doesn’t read well. And it usually isn’t grammatically correct and even the search-bots can spot it. So, how do you ensure that you do not exploit keywords and overuse them in your content? Here are some easy tips and self-checks to ensure that your keywords are used properly, and they play a positive role in your rankings.
Assign A Primary Keyword
The best thing to do is to optimize for the keyword instead of trying to stuff it into the content. Remember, your goal should always be to create fabulous valuable content for your readers. First, you’ll want to assign a primary target keyword for each page and use it in the content you create. Once a keyword has been assigned, do not assign the same keyword to another page. Every individual page on your website should have its own unique primary keyword for SEO purposes. Setting things up this way will keep the pages from competing with each other while making your site easier for the search-bots to crawl and index.
Ensure Content Is Grammatically Correct
This step is one of the most vital. There is no bigger turn off for visitors than reading through content that is dusted with grammatical errors. If they can see it, so can the search-bots. Besides that, it is a little difficult to keyword stuff and avoids grammatical errors at the same time. This is not to say that it is impossible, however. Your content should flow well all the way through as if you were there having a conversation. If it sounds funny to you when you read it out loud, it will probably sound funny to others too. Reword it or take it out.
Create In-Depth Content With Variations
If you have done your keyword research, then you should probably have a spreadsheet with primary and secondary keywords. Search-bots and visitors both prefer in-depth well-written content, so shoot for at least five hundred words or more. The best posts, for ranking and SEO purposes, are between five hundred and fifteen hundred words. Adding length to your content allows you to use keyword synonyms, secondary keywords, and variations of the primary keyword. Synonyms and longtail versions of the primary keyword help reinforce the nature of the content for the search-bots, as long as it flows naturally. Don’t force terms. Keywords don’t need to appear ten times to be relevant.
Use A Keyword Stuffing Checker
Once you have created your content, a keyword stuffing checker can help you determine many factors about your piece. They are widely available on the internet and relatively easy to use. They are all different but most of them will tell you how many times the primary keyword appears in the text if the content is a good length for SEO purposes and even if you have used a particular keyword before. Try a few of them out and see which one you like.
These are the four easiest ways to ensure that you are not abusing your keywords. Assign a primary keyword for each page and keep a spreadsheet to track usage as well as secondary keywords and variations. Ensure that your content is grammatically correct and use a keyword stuffing checker to edit your content before posting.
Read more: Google’s Best Practices – SEO
Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.