English.
Back to all articles
In Posted

Crucial Factors That Determine SEO Ranking

2018-08-06

Your SEO ranking can make or break your website. A good ranking will give you a massive boost and help you to attract your target audience, whereas a bad ranking can hurt you significantly and make it difficult to succeed. If you want to keep your ranking up, you have to figure out what determines ranking. It is not just popularity – there is a lot more to it. Understanding all the factors that can affect ranking and working around them will help you build a successful website. You can attract your target audience and keep your audience coming back. It is easy and it is necessary.

The Importance of Your Search Ranking Position

Search ranking position determines where you place when people search for you or for what you offer. When someone searches for related keywords, you are going to show up somewhere in the search results. If your ranking is good, you will show up in a high placement, preferably on the first page. Most people do not go beyond the first page and typically choose one of the first results they see. If you are not there, it is going to be difficult for you to compete with your competition that is. A bad ranking may land you where users rarely go, if it places you anywhere at all. There is the risk that search engines may overlook you entirely if they think you are not a good fit or if they do not like your page. This can happen, and you have to avoid it.

Relevance

Relevance is one of the top considerations for search ranking. When someone searches for something, search engines will crawl websites that have that word or term. They will then show related websites that the user may want. Having keywords and related backlinks helps for this reason. When your SEO targets a specific market, that market can find you when they go searching. Lacking in relevant keywords or having a poor choice of keywords and backlinks will hurt your relevance. Google will see you as less relevant compared to other websites, putting you at a lower placement. However, you do not want to go overboard. Keyword stuffing and link farming are dangerous and can hurt your site.

Popularity

If people are going to your site, Google views it favorably. They see it as a trusted source, so long as it is also relevant. This is why you see major retailers on top of the search engines all the time. People go there constantly and search engines know it is a popular destination. Most likely, if it is popular, it is going to meet your needs. For a small website, this can make it harder to compete. This is why investing in SEO and marketing is so important. You need to keep traffic up if you want to attract more traffic. It is a cycle that relies on people going to you.

Trustworthiness

Search engines have to be able to trust your site. Using their filter system, they will determine whether your site matches their standards. They will look at content and links to determine if your site appears to be spam or if it seems trustworthy. You have to focus on quality content if you want to avoid losing their trust.

Quality

Part of being trusted is being high quality. High-quality content and links and good coding and security under the hood are important here. Focus on clean coding, original content, and high quality and relevant links. Doing this ups your trustworthiness with both search engines and the users who find you.

Every step here focuses on making your website appealing to both Google and the users who go to it. If you want a high ranking, you need a good website and a good marketing strategy. Of course, this is not the only thing that affects your search engine ranking, but it is one of the more crucial factors. Focus on these, and the rest of the ranking metrics won’t matter as much.


Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.