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Creating Captivating Content: What’s In It For You?

2018-07-02

In the pursuit of promoting brands, reaching readers, or growing customer bases, understanding one’s audience is of critical importance.  To do this, you need to create captivating content.  However, how you connect with that audience, via your created content is equal to, if not, more important.  Applying that knowledge of what your targeted audience or customer base will ensure three things. 1. Your current audience will continue to receive the content they seek.  2. You will attract new audience members with whom your particular tone resonates.  3. And, most importantly, you will continue to have a necessary foundation upon which you can build all of your future content.

Serving Your Current Audience

All content creators have a loyal base consisting of readers interested in one thing. The familiarity of the content creator’s specific tone.  When individuals come across new content online, something sparks their interest. This can be particular types and styles of content, known as “tone.”  As more individuals continue to read and subscribe to a particular writer, website, or blog, an audience is born. That audience was and will continue to be attracted to the tone which reeled them in in the first place. Capturing that tone, staying true to that tone, and applying it to future content will ensure that one’s readership base will continue to return to the content they love.

Attracting New Audience Members Who Will Become Loyal

Anyone who is in the business of content creation is interested in not only attracting new audience members or customers but in retaining them. How does one keep new audience members coming back for more?  Well, there are several ways, but chief among them is holding true to what your current audience is looking for.  If you are maintaining a close relationship and familiarity with the interests and passions of your base, which will likely be closely tied to your personal tone, creating engaging content for new and returning readers will come much more naturally.  Creating organic and captivating content, in-line with what your audience is looking for, promises to continue growing your audience, filling it with more loyal members.

Creating Content That Continues To Engage

Engaging content should be at the forefront of the minds of all content creators. Keeping the audience, you have already built captivated should be the primary goal. If this is achieved, not only will your base continue to remain loyal and interested, but the consistency of your work means you will bring in an increasing group of new readers, with an appetite for the specific type of content you are creating.  Keeping a watchful eye and ear tuned into what our audience is interested in, which will be related to your original content, will ensure you remain current and relevant with the trends that often slightly shift the focus of all internet content consumers.

Bringing It All Into Focus

At the end of the day, content creators are interested in producing interesting work that can stop a person in their tracks, and get them to “read further.”  How one balances that pursuit out with the crucial responsibility of staying true to loyal returning readers will go a long way in determining the overall success a given brand, website, or blog will enjoy.  One must remember how this is to be achieved, however, to realize the full extent of its value.  Never forget the current audience, and what they crave.  They drove your early success and will continue to provide a strong following.  Growth is achieved through engaging content that will capture the attention of today’s internet passerby.  Finally, the constantly shifting trends that highlight our current era will affect everyone’s audience.  It is incredibly important for content creators to pay attention to these trends, and how they are changing the focus of their particular audience.  As long as one remains mindful of these factors, content creators will see the rich benefits of minding one’s audience’s interests.  You’ll be able to watch your traffic, audience, and followers grow because of your captivating content.

Read more: 7 Content Marketing Trends Your Business Should Utilize


Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.