How To Create High-Quality Content
High-quality content is always in demand. The quantity of high-quality content is always a challenge for marketers. Here are five ways you can write better content.
1. Keep plenty of ideas on hand
Trying to come up with good ideas on the spot might work now and then, but you shouldn’t hope for that every time you sit down to write. For those moments when the ideas aren’t flowing, you should keep a running list of ideas. Take a small notebook with you wherever you go because you never know when ideas will hit. You can also use your phone to record ideas when you’re on the go. Keep upcoming seasons and holidays in mind when planning your content.
2. Learn to spin ideas
When you write an article about weight loss, don’t just write one article and move on. Find two or three ways to use the same research you’ve gathered to write more pieces. If you write an article about various nutrients, spin each one off into its own piece with more information. One article can always springboard into multiple pieces. Don’t forget to change the audience as well. If you write something for a teenage audience, figure out how you can write something similar for adults, educators, or younger children.
3. When you’re on a roll, don’t stop
If you typically write in one-hour blocks, but suddenly find yourself on a roll, don’t stop. It’s not every day you will feel so inspired, so forcing yourself to take a break isn’t necessary. You’ll know when the words are no longer flowing and you can take a break at that point. If you can churn out three or four pieces in the time it would take you to write one normally, go for it.
4. Don’t force pieces to run long
Longer isn’t always better. Pieces that ramble on by using a lot of unneeded words and fluff aren’t going to be more popular than shorter, more tightly written pieces. Don’t explain things in three different ways just to make your piece longer. People are crunched for time, and if you can say the exact same thing in 600 words and not 1,000, it is a good thing. More words don’t automatically mean better content or more pay.
5. Be creative with titles
Titles are the first part of your content someone will see. If it doesn’t catch their interest and make them want to read more, it’s less likely to be saleable. Buyers want to purchase what their readers are going to be drawn to. A boring headline won’t get much attention. Play with the words you use in your titles. Don’t settle for the first thing that comes to mind because it’s easy. If someone doesn’t get past your title, they won’t read your fantastic content anyway.
Creating high-quality content doesn’t have to be complicated. Simple is often better and will appeal to more people.
Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.