Paid Search Marketing Blogs | Best Digital Marketing Agency | GLA

Our paid search marketing blogs help you to harness the power of SEO & PPC for a better SERP experience. Read the best blogs by the best digital marketing agency; GLA.

PPC mistakes

Several Common Mistakes Of Automated Bidding With PPC

PPC bidding is common and it’s a great way to help streamline traffic. Most people or webmasters start out manually bidding with PPC. That is an art all by itself. It’s like baking in the sense that there are many little nuances that can help or hinder success. As technology advances with the introduction of …

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Powerful Paid Promotional Content

Boost Your Web Traffic With Powerful Paid Promotional Content

If content is the heart of online marketing, then traffic is the proverbial backbone. They are the two most essential aspects of online marketing. All is null and void without traffic to convert and simply there is no traffic without content. Content is the whole reason people use the internet. Some gravitate towards video content …

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Google Adwords search network

Using The Google Adwords Search Network To Boost Your Online Visibility

The Google Adwords search network is vast, but it is not difficult to penetrate. If this is sounding a little Greek to you, its okay. The Google Adwords network is split up into two categories, one being search and the other being display. The search network is the search results displayed by Google that businesses …

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Long tail keywords

The Pros and Cons of Using Broad Search, Phrase Search and Exact Search

Using the different search types will obviously lead to different results. The search you use will depend largely on your business, your industry and your goals. Many site owners are very successful using a combination of all three searches and running multiple campaigns. The thing is that you need to be familiar with each search …

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A/B Testing

A/B Testing is a must for Google AdWords to Perform

Google AdWords is a fantastic medium for your business advertising. It is a pay-per-click system where businesses bid on keywords. Their ads will appear in the search results of those given keywords for the massive Google audience to consider. Google AdWords pay-per-click advertising and the massive internet audience exposure can be fantastic for business visibility,

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