Content Marketing

Want to stay ahead of the latest digital content trends? Read our content marketing blogs. These can help diligent advertisers & new learners to learn inbound marketing strategies.

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Sell More by Understanding Your Customer’s Journey

Customers don’t act randomly. They go about making purchases in a specific way.  Marketers call this the “customer’s journey.”  Indeed, academic studies have proposed that customers take a series of steps when they buy goods and services. We also know that the buying cycle is taking more time. By understanding your customer’s journey and how …

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email marketing

Email Marketing: Three Reasons You Should Send Newsletters

Getting the balance right in digital marketing is vital. However, it’s not always easy to do that, and there is a fine line between encouraging sales from existing customers or turning them off in such a way that they never buy again. The subject of this piece focuses on email marketing newsletters and the reasons …

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