Website optimization is no longer an option; it is a necessity. Your site will not be found if it is not optimized. Conversely, a well-optimized site can bring in tons of organic traffic and increase conversions. This is arguably referred to as free traffic. You will have to invest in optimization, even if you do it yourself, so the traffic isn’t really free. Anyway, the short answer to the question is yes. You can certainly get amazing results optimizing your own site. It will take research, hard work, and an investment but it will be worth every bit of it.
Some business owners do choose to outsource optimization, but there are some cons to this. You know your business and customers so sometimes it makes sense for you to be working on optimizing your own site. Optimization can make or break your business, so it is incredibly important. If you decide to outsource the task, be prepared to pay. It is not cheap to outsource this task or even to hire someone to do it in-house. With that being said, let’s look a little closer at optimizing your own website and what you should consider before making the decision.
What Do You Know About Optimization?
Are you familiar with website optimization and how much do you know about it? There are several factors that influence optimization, and it can be a little daunting at first. If you are completely unfamiliar, then you may be at a disadvantage trying to optimize your own site. However, if you have done some research and you are relatively tech savvy, then you can probably handle it. Optimization is an ongoing process. You will find things that work well and things that don’t. New trends are constantly emerging, and you must stay versed in the field. Just don’t expect to complete it in a day and then walk away because it just doesn’t work like that.
Is Your Site Optimized At All?
Have you attempted to optimize some parts of your website? Do you have a keyword strategy, or have you attempted to be mobile-friendly? It is important to know where you must concentrate your efforts. If you are starting from scratch, then obviously there will be more work to optimizing your own site. If you are not starting from scratch, then you must determine if the current optimization is up to par or if it needs overhauling. You must determine exactly what your SEO needs are, so you know where to start.
What Metrics Will You Rely On?
This is a big one and your needs may change over time. However, it is absolutely imperative that you track your progress over time. You will need to invest in tools that will help optimize your site and measure success. This is how you will determine what is working and what needs tweaking. There are some really great tools available on the internet. Some are free and some cost a pretty penny. Just be sure to do substantial research before you invest heavily in any of these tools. They are important, and some have a hefty price tag, but there are plenty of scammers around with their hand out ready to take your money.
The short answer is yes; if you are prepared to invest the effort, optimizing your own site could yield amazing results. It will require research and investment, but the rewards are huge. To get started, you’ll need a fast load time and a keyword strategy. Then you’ll need to ensure that your pages are responsive and mobile-friendly. If you do, you will substantially increase your rankings and your organic traffic.
Read more: Don’t Overthink Your SEO Strategy