Writing An Awesome Call-To-Action People Must Click

A call-to-action is an absolute necessity on any piece of marketing material, digital or in print. Making it irresistible is key. People must have a reason to say yes. In today’s digital economy it is far too easy for people to abandon carts without paying and forgo that newsletter you put so much time into. Herding cats on horseback Read more

Optimizing YouTube Videos
Optimizing YouTube Videos and Grow Your Audience

YouTube is one of the fastest growing content platforms, and it is a fantastic marketing tool with amazing potential. Anyone can have a channel and upload videos. However, if you are marketing and using YouTube to monetize then you need a growing audience.  You’ll need to know how to promote your YouTube videos. You can have the most Read more

Email Marketing List
Beef Up Your Email Marketing List With Social Media

Social media is all the rave, and email marketing has the highest ROI of all digital marketing avenues.  So it makes sense to combine the two strategies. You can use social media to grow your email marketing list.  And if done correctly, they will feed off each other.  You will see exponential returns if done correctly.  The list of possibilities is far too vast to touch on each one in this article. Read more

Social Media Marketing
Powerful Content Types For Shareable Social Media Marketing

The digital ecosystem is constantly buzzing with activity and any sensible social media marketer knows that content is key to getting a piece of the pie. Social media is evolving so quickly that it takes new and relevant strategies to stand out and gain attention. Brand consistency across platforms is important, but it does not translate into content consistency. The content used for marketing on different social media platforms must be powerful as well as relevant and must be formatted to perform best on the specific platform where it is posted. Read more

Digital Marketing
5 Steps To Creating Titles That Nearly Force Customers To Click

In today’s world of digital marketing, people are bombarded with information. They are on information overload, and it can be difficult to garner attention with just a headline. Studies show that on average only about twenty percent of people who see a headline will read the article. So, what do you do? First, you must ensure that your SEO campaign is on point so that the twenty percent represents a large number. Read more