Crawling And Indexing
The Basics Of Crawling And Indexing

If you have spent any time with SEO, you have likely heard about Google crawling and indexing before. Crawling and indexing are two common terms with SEO and search engines in general. If you are unsure of what they do or mean, you might have trouble figuring out how they affect you. Understanding these terms is part of building Read more

Creating Captivating Content
Creating Captivating Content: What’s In It For You?

In the pursuit of promoting brands, reaching readers, or growing customer bases, understanding one’s audience is of critical importance.  To do this, you need to create captivating content.  However, how you connect with that audience, via your created content is equal to, if not, more important.  Applying that knowledge of what your Read more

Dormant Content
How To Ensure That Dormant Content Isn’t Killing Your Site

The age of technology is fascinating, but it isn’t evergreen which is to say that it changes continuously. In fact, it’s changing so fast that content has quite a short shelf life. The average lifespan of posted content is about a week. If it is just absolutely fantastic material, then it may live a month but don’t count on it. Suffice Read more

Keyword Exploitation
Don’t Fall Prey To Keyword Exploitation

Once upon a time, you could write content and aimlessly sprinkle keywords throughout as many times as you could stuff them in. Keywords still play a valuable role in ranking factors and their importance is undisputed. However, they must be used intelligently to be a positive influencer on page rankings Read more

Optimizing My Own Website
Can I Get Amazing Results Optimizing My Own Website?

Website optimization is no longer an option; it is a necessity. Your site will not be found if it is not optimized. Conversely, a well-optimized site can bring in tons of organic traffic and increase conversions. This is arguably referred to as free traffic. You will have to invest in optimization, even if you do it yourself, Read more