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A Sneak Peek at Easy Social Media Marketing Success

2018-01-05

Are you struggling to achieve your social media marketing goals? You are not the only one who blames boring content strategy as the reason behind the failure. To obtain a successful outcome for your social media marketing strategy, it is vital to decide what marketing channel is most effective and consider those aspects that influence your marketing results and get the most leads.

Have a look at some of the social media marketing tips that can help you achieve your goals:

  • Write about popular and trending topics

Do not create your editorial calendar months out in advance.  Write about subjects that your potential customers are reading about now.  Use tools like Buzzsumo.com to see what are the hot topics.  Select the ones that are getting the most social interaction.  Put your spin on those topics to demonstrate your knowledge.

  • Mention, quote, and link to other leaders in your industry

Coming up with new content all the time can be tricky.   You can curate valuable information from other content.  When you refer to the writer or the publication as the source, you are building links and searchable topics to your content.

  • Use technology to help you schedule your posts

Consistency is what creates results.  However, It can become cumbersome to post every day.  You can use tools like Hootsuite or CoScheduler to plan all your posts at once.  This will ensure that you’ll be consistent all month long.

  • Do not post the same content on social media platforms

It is vital that you don’t post the same content on each of your social networks. Vary your content and images on each network to ensure your follows won’t get bored with your content.

Sure, social media marketing can seem like a lot of work, but the benefits are immense.  If you take a step-by-step approach and plan ahead, you’ll be on your way to creating your own social media followers and leads to your business.


Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.