7 Content Marketing Trends Your Business Should Utilize
Marketing techniques and trends are continually evolving. To create and maintain customer engagement online, it’s essential to improve your strategies to keep up with changing technology. The average business might get overwhelmed when it comes to marketing, but strategic content decisions can result in profitable consumer action.
Video Killed the Radio
Video marketing is an explosive content strategy that is only expected grow. In fact, videos accounted for 69% of all internet traffic in 2017. The best part? You no longer need a high-tech camera or expensive editing software to produce quality video. A decent smartphone – and possibly a tripod – is more than enough. For many marketers, Facebook is the primary platform for video, allowing both pre-recorded and live video content.
Automation is King
We live in an age where businesses around the globe are attempting to automate as many processes as possible. When it comes to content marketing, which takes extensive time and effort, automation can lend a hand in developing an audience of targeted consumers. If your business is new to marketing automation, start slow – work on automating parts of your lead generation process or social media campaigns.
Diversify Social Media
Social media is not dead. In 2017 alone, 81% of U.S. Americans had a social media profile. That number is only expected to grow. Ideally, you should have two or three social media profiles that are dedicated solely to marketing your business. Facebook, Youtube, and Instagram are currently on the rise in popularity, while Twitter is starting to fall by the wayside slowly. Save time and deliver more valuable content to your customers by using a third-party management service, like Hootsuite or Buffer.
Update the Old
Delivering successful marketing content doesn’t always mean inventing something new. Right now, marketers are seeing some great success with updating and refreshing old content. Not only do these updates help improve search engine rankings for your content, but it also allows more people to see it. Start by browsing through your previously published content to find something that remains relevant – then make simple revisions to keep it fresh and new.
Engage your Audience
What does your content strategy consist of? White papers, blog articles, social media posts? No matter what type of marketing content you are creating, it should be valuable information that will engage your audience. Stop talking about your brand or the services you offer. Don’t offer up generic information that can be found in dozens of other places online. Some of the most prominent brands across the globe are focusing their initiative on creating invaluable, informative content that audiences can read, watch, or listen to.
According to the Content Marketing Institute, 81% of marketers agree that interactive content attracts audiences more effectively than static content. You should strive to create content that allows your reader to feel involved – whether it be through a simple poll question or an interactive infographic. For the reader, this type of content proves more valuable because it offers a personalized point of view.
Make Content Evergreen
One of the hardest parts of creating effective marketing content is ensuring it stands the test of time. With trends and technology constantly changing, the information that consumers seek out also changes. The ability to generate long-term, sustainable growth for your company stems from publishing quality content that won’t quickly expire. To do this, make sure your content is factual, comprehensive, and easy to understand. You can still combine your long-term strategy with short-term tactics that help driveimmediate results.
By focusing on evolving content marketing trends, your business can stay ahead of the competition by delivering the best content to your target audience. Once you’ve decided on the content that works best for your business, you can focus on generating results and targeting improvement areas.
Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.