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10 Signs You Might Need to Build a New Website

2018-01-08

The web is continually evolving, making it easy to spot an outdated website design. Both user experience and user interface design are continuously upgraded to deal with new technology. However, you don’t need to build new websites everytime technology changes constantly.  Usually smaller improvement can handle every changes technology and modern design trends.

However, it will be necessary to build an entirely new site, with a new architecture and appearance. Design and layout are not the only issues. Coding problems and the requirements of modern devices are some of the reasons for a new design.

So what are the main signs that you need to build a new website?

#1 Mobile Issues

Older websites were not typically designed for mobile visitors.  There are many sites not equipped to deal with the changing landscape. Over half of all web searches come from mobile devices.  Google is removing sites not considered mobile friendly from their mobile search results. It can be worth creating a new website that is mobile compatible rather than trying to fix an old one.

#2 Poor Content Management System (CMS)

A good CMS is necessary to deal with the high demand for content in most industries. In the past, many businesses only required a simple static site.  Gradually saw the benefits of including an active blog to engage visitors. However, if you shouldn’t need to contact your web design company each time you want to update the site.  If you do, it’s time to work on a new website that allows you to update your new content easily.

#3 Coding Problems

A simple HTML site might not suffer too many complications.  However, there will be times you need to add new plugins or features to a page. New features can create conflicts which prevent the site operating correctly. You may be able to fix some coding problems.  But it can be worth starting again if the job will be too time-consuming and expensive. Also, it’s worth thinking about your long-term plans, considering any future updates that will require building a new site.

#4 Duplicate Content

Duplicate content on a site can be a problem for SEO. You may find that articles and pages are duplicated across a number of locations. Categories and tag pages could be the main culprits. Depending on the size of the site, creating redirects and deleting content can be a difficult job. If the site is not ranking well, it may be that the duplicate content is the major factor at fault.

#5 Outdated SEO Strategies

SEO is always changing, with most businesses experimenting with different tactics.  It is harder to achieve consistent results with black hat tactics, but this wasn’t always the case. If you have used controversial backlinking tactics, you might find the task of resolving the past issues is more complicated than building a new site.

#6 Old WordPress Themes

If you choose a theme created by a good developer, you can expect frequent updates. However, many sites were built using a theme that is no longer supported. If your theme looks outdated, it is a good idea modernize your website design. The benefit of this is improved user experience as well as better ranking with Google.

#7 Slow Loading Times

Slow loading times are among the most detrimental factors to a website. If your visitors have to wait for a page to load, many will immediately leave. Additionally, slow loading can see your site fall in the rankings. The Google PageSpeed Insights tool can uncover many problems. You may have to work with a web developer to resolve the issues.  Building a new website with the newest technology and themes can help with this as well.

#8 Low Conversion Rate

Many businesses have a long-established website. However, it’s only recently that people have started to test their conversion rate. Plenty of companies do not accurately monitor conversions.  Google Analytics and other tools have made the process more accessible. If your testing reveals a low conversion rate, it may be wise to build a new site.

#9 Bad Site Architecture

Over time, a website can grow considerably. Your original site architecture may not have been built for growth.  So your website may not be user-friendly. If it takes a number of clicks to move between essential pages, visitors will quickly become frustrated. Building a complex site architecture requires planning and testing.  If the problem is significant enough starting from scratch can be the best option.

#10 Excessive Flash Usage

Adobe Flash was a mainstay of web design in the past.  It is gradually being phased out. The Chrome browser, for example, have Flash turned off by default. HTML5 has become the standard language, so a site developed primarily around Flash needs to be updated. If you have a small amount of Flash on your site, simply altering it is an option. In most cases, though, you might want to consider a website design that is built for the future.

Building a new website can be a tough decision to make. Many business owners are hesitant to make adjustments if they perceive their site to be working.

Designing a brand new site can be a great opportunity. With the chance to improve the user experience and conversion rate, you could see more leads. It may be wise to run tests before you make the final switch.  Employing a user testing service to confirm the site is operating efficiently. However, when you have noticed any of the signs above, it is time to put all your efforts into moving forward with a brand new design.

Read more: What You Need to Know about Marketing Trends in 2018

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Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.